Newbies to online marketing need to know how and why they have to improve search engine rankings. It is to improve your traffic flow. Traffic is simply the number of human visitors you get to your site (yes, you do get non human visitors).
The two main components you need are:
- Good content without verbiage or hype
- Good content with important keywords
Notice the emphasis on good content. That's really important and must not be neglected. However let's concentrate on keywords first.
A keyword is a word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many web sites offer advertising based on keyword targeting so an advertisers banner will only show when a specific keyword(s) are entered.
So now you know that your keywords have to be high on the internet surfer's search list. However, you'll have huge competition for the popular ones so it is best to choose keywords that are moderately popular as apposed to highly popular.
Here's where we introduce, 'long tailed keywords'. For example, the phrase 'internet marketing' is used by 640,000 of your competitors with around 138,000 people searching for it every month. However with the term 'internet business opportunity' you only have 8,500 competitors with a monthly search by 15,000 people.
Get the picture? Use the less popular long tailed keywords. In the above example, you are 8 times more likely to be found using the moderately popular term.
And don't forget plurals. You may have noticed that earlier in this article I used the term 'improve search engine rankings' (plural). I could have used 'improve search engine ranking' (singular).
Both of these have a monthly search of around 8,000. Between the two that's 16,000 people searching for those keywords. The competition for both terms combined is only 3,500.
Look for unusual spellings. For example, 'homebased business' has a monthly search of 10,000 while 'home based business' had 85,000 but with a competition count of 164,000.
You are better off employing several less popular keyword terms whose search numbers when combined are as high as one popular term. However, they will have far less competition. You will find the best terms from any of the many programs on the internet. Some free, some not. Google it - but not just now. I have an important message coming up.
Untruths and half truths.
When you write articles and blogs, were you told about long tailed keywords? If not, then that's an untruth by omission.
And what about the tedium of all that writing? Were you told not to worry about it and just hire someone to do it for you?
I think that purchasing work written especially for you is quite a good idea. However I would re-write any of this work to give it your own style. That way you'll always be providing original content.
I trust this has given you a better perspective on how to improve search engine rankings by using long tailed keywords. Do your research, be genuine and your online homebased business will eventually flourish.
To your success.
[BMOI]
John Hutchinson, The Oldie Newbie helps improve search engine rankings and other tips in network marketing [http://www.network-marketing-truths.com] here and in internet marketing here [http://www.SolutionsWealth.com/free-downloads.html]
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