Would you like to increase your overall conversion rates as an affiliate marketer? You will need to delve into the more professional level of online marketing and start developing your own landing pages. Before you scratch your head and ask, "What is a landing page?" I'll tell you: a Landing Page is the initial page your visitor sees when they visit your site.
Every website has a primary landing page; it's the first page you see when you type their web address into the URL location of your browser. But only a handful of landing pages actually produce conversions (either they generate leads or they generate sales). Unless you want to study successful landing pages or perhaps have a friend teach you or maybe even purchase an instructional ebook, it will probably take you quite a while before you start comprehending all the elements that are necessary for a landing page to develop conversions. This article will discuss a few of those elements.
The basic design elements that must be on your landing page if you expect conversions are listed as follows:
Call to Action - a Call to Action is the action you want your visitor to perform when they visit your website, whether you want them to actually purchase a product or simply enter their contact information into your online form. A more simple definition: your Call to Action tells your visitor exactly what to do - "perform this action now!" It should be clearly visible on your page and very clear to understand. Also, your Call to Action should be above the page fold; your visitor should never have to scroll down the page in order to find your Call to Action.
Requesting Too Much Information From Visitors - Every business needs leads in order to expand. Building a submission form or an "optin" form on your website is a great idea. Problem is some designers get carried away with how many questions they ask their visitors. I've seen some optin forms with as many as fifty submission fields! That's beyond absurd and borders on stupidity. If you want your visitors to perform their action, keep it simple! And if you're asking for their contact information, keep the number of required fields to an absolute minimum, such as: name, address, and phone number.
Testimonials - in order to establish trust with a new visitor to your site, it is essential that you add customer testimonials on your landing page. I recommend that you add at least three or four testimonials at the bottom of your page. Of course, it will help if you have the expertise to create video or audio testimonials, but a simple photograph of your customer and a little text-testimonial will also do the trick.
Multiple Call to Actions - are you asking too much from your visitor? I've often seen a big company develop a fancy new website that tries to accomplish too much. They ask their visitors to accomplish multiple tasks: Sign up for our newsletter! Click here to talk to our sales team! Order now and get a discount! Any one of those Call to Actions is great, but not all of them together! Keep your visitor's thought process simple, and only have one Call to Action per landing page.
Test your Landing Pages - if you're going to take the time to develop a nice landing page for your product or service (and you should), you really need to develop multiple landing pages and then test their conversion rates against each other. By failing to perform what is called "split testing" with your landing pages, you are not maximizing your conversion rate. A proper marketing campaign will always be split testing pages; it's an eternal, never ending process if you want your highest possible conversion rates.
Those five elements are certainly not the only factors that make for a strong landing page, but they are the most important. If you want to improve your landing pages, start with those five elements and you will see a significant improvement in your conversion rates.
If you are interested in professional Landing Page Templates [http://www.lpelite.com] I recommend taking a look at lpelite.com [http://www.lpelite.com]. They have hundreds of landing pages that can be used for affiliate marketing campaigns.
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