Carving Out a Distinct Corporate Identity With Online Banner Design

An online banner is an exclusive part of website designing. A marketer should concentrate on the designing and pattern of an online banner in order to allure the customers towards the product or service of an enterprise. The main purpose is to make an advertisement attractive and visually striking. As an advertiser, you can easily pique curiosity of a potential reader towards the products or services of an advertisement.

There are several uses of an online banner. You can apply a number of visual effects to an online advertisement. With the advancement in technology, a person can also incorporate audio effect to the advertisements. Audio or musical elements can prepare the effects to the graphics or banner for the purpose of making it attractive. Musical elements or audio can easily allure the attention of a web visitor towards the web pages. However, there are many pros and cons to this kind of effect. For example, a web visitor might be viewing your content in office or in the library where to maintain silence is the decorum. The visitor views your promotional advertisement which plays a musical tone in an office environment. So, under such situations the use of musical tone may not be beneficial. You can also add effect to the text by embellishing it with animation or vibrant colors. Animated images or the text can make the text appear attractive, interactive and striking. A person can also insert multimedia effects at the background of the banner. The dimensions, shape and size of the online advertisement matters a lot.

The dimensions should not appear awkward to the eye. You can go beyond rectangular shapes and design other shapes or sizes. Insert the link to the web pages of the company so that a visitor lands on the correct website. Decide the colors so that they can make an advertisement appear attractive as well as visually appealing. Colors should be chosen that match with those on the pages of the site. Design an attractive banner design in order to effectively promote the corporate image.

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