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Obtaining Traffic
To convert traffic to sales or actions, first you have to obtain traffic to your website. This can be accomplished in various ways. You can provide top-quality content that is search engine optimized and places you high in the search engine results rankings allowing people to locate your website easily. You can use Google AdWords to obtain traffic. There are tons of traffic generating tools available on the Internet today.
You can even buy traffic, although purchasing traffic is the least effective means for traffic conversion. Sure, lots of people will land on your website, but these people are using pay-per-click reward systems and they usually will NOT convert to sales.
Quality content and Google AdWords and development of a large, targeted mailing list are the most effective means of obtaining targeted market traffic. After all, unless you get visitors to your website that have an interest in what you offer them, they will not convert to sales or action.
Factors Impacting Traffic Conversion
Once a visitor lands at your website, there are factors that will effect whether they remain on the site or move on quickly. Getting traffic to actually read your information or act on an advertisement on your website is determined by several factors:
· The website must be attractive and easy to navigate.
· It should contain exactly what was indicated in the search engine description. A description that tells the visitor they will find facts but only find a directory will move away quickly.
· Any website that appears difficult to read, has too many slow to load graphics or ugly, clashing colors will most often result in the traffic hitting the "back" button and returning to their web search, moving to the next site available. Pop-ups, pop-unders and other annoying means of advertising often results in traffic departures rather than conversions.
· Any website that lacks quality content and appears to be only sales-focused will inhibit conversion rates.
You need to give the traffic that you wish to convert something to keep them interested in your information in order to hold their attention long enough to convince them to take the desired action - to convert to a sale or click-through - instead of making a fast departure.
Convince the Traffic to Convert
In order to get your traffic conversion rate to increase, you have to really convince the visitor that they simply can't live without what you have to offer. Whether you are using Adsense, selling a product or asking them to provide their personal information to add to your mailing list, the traffic must feel compelled to NEED your information.
Many people think the only way to make traffic convert is to use a long sales letter that is highlighted in yellow. Savvy Internet users are on to this technique. As soon as they see a bunch of yellow highlighting, they move away. The traffic wants information first and foremost. Provide them information and they will want to convert. Tell them what you have to offer and what it will do for them - honestly and concisely. No one buys into those sales letters that say "only the next 12 people get this deal" or "you will earn $1 million this month". Be honest, be real and you'll find more people convert than if you promise them unbelievable results.
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